To brainstorm ideas as a group, we created an online whiteboard that we could all collaborate on. After lots of brainstorming over a few days, we decided on an idea.
Our main concern with this project is making something that is visually appealing and entertaining, since someone might only see a few seconds of it, and we want to keep them watching, even if they can’t follow the narrative with it being displayed publicly. So, we decided very early that whatever idea we choose needs to have a strong visual style.
We set on one of ideas to have a world of floating islands in the sky, each with a different environment, and have our main character (an owl) fly and visit them. So we all started by producing concept art for this idea.